Kevin E Vozar Chief Operations Officer
	Are you easily distracted by new and shiny things?

How many offers do you receive on a daily basis from organizations offering you the "next best thing"?

Today alone I have received 14 emails from people who "swear" they can double my production, and four offers I received in the mail—including a business opportunity—are from a company that wants to show me an "Office Deli" that—if I just buy one—would allow me quit my day job and live a life of luxury or collecting cash and refilling orders. What a life!

If it were just that easy!

Many of you have heard me say that if you operate your practice and activities the right way, it’s usually pretty boring. Financial, insurance, estate, tax, and legacy planning should never be flashy or over the top. It should be steady and consistent.

Here is an example...

If I were an advisor who did workshops as my method of prospecting I would do one mailing every four weeks, hold two sessions per mailing (plus a potential overflow event), hold the workshops on Tuesday and Thursday evenings, serve dinners, do my case design work on Fridays, see clients on Mondays and Wednesdays…I would do this over and over and over again. Not do it one month, stop, do something else, stop, do something completely different, stop and go back to seminars…I would stick with it!

It’s all about consistency with what you do best and making sure your marketing and prospecting activities compliment one another.

Many of you have been in my office and have seen the picture of “Hammerin” Hank Aaron on my wall. Over a career that spanned 23 years, he hit 755 home runs. He didn’t do that in just five or six seasons with huge numbers, but methodically and consistently averaged 32.8 home runs per season. No flash, no over-the-top bravado…just a guy who was doing his job the right way, over and over and over again.

In our business, it is easy to get "mesmerized" by new and flashy things – "can’t miss" offers that will make you an instant millionaire…but if it were really that easy, why aren’t the ones who are promoting these systems and concepts doing it themselves?

In other words, if it were really that easy, everyone would be doing it.

There is nothing wrong with evaluating what you are currently doing and “tweaking” it from time to time to improve productivity.

I was talking with Joe Stamps in our office about this topic and he gave me the analogy of a cardiologist who decides to sign up for a class in liposuction just because some dermatologist friend of his told him how much money he could make doing it.

Don’t be led astray from your core competency... find what you enjoy doing, and stick with it... be consistent and steadfast. It will always pay off!